Lucy Porter, Head of Planning and Innovation at PrettyGreen, talks to Jessica Gregson about her experience with the N2D Method.

They use the N2D Method to prioritise on a quarterly basis for internal initiatives. Our discussion covers how Jobs To Be Done don’t change frequently, how to assess initiatives if external circumstances are changing rapidly and when to look at fresh initiatives.

The video also covers key findings that agency PrettyGreen have discovered using the N2D Method for their own business planning. Specifically how it has helped them to understand the ideas and decisions that will have the most impact and how there have been some ‘lightbulb moments’ in identifying the things that may not.