We spent decades (eek!) working in agencies and consultancies. We’ve worked with many of the world’s most famous brands and it’s that expertise that the N2D Method is built on. It’s made by practitioners, for practitioners. So who the hell are we?

Phil Dearson

Phil started designing the N2D Method in the early noughties while working in strategy at some of the first digital agencies. He was amazed at the difficulty companies had getting things done because the people involved didn’t have a clear set of shared priorities. His early prototypes, involving hideously complicated spreadsheets, attempted to visualise how serving customer needs helped to achieve business objectives, or not. Sometime later, he discovered Daniel Kahneman’s book “Thinking Fast and Slow” and, via Clay Christensen, the jobs-to-be-done theory. Their insights into behavioural economics and innovation inspired Phil to turn his clunky spreadsheets into the fully-fledged algorithmic decision-making model the N2D Method is today.

He’s worked with lots of household names: 3, Apple, Artemis Fund Managers, Aviva, British Heart Foundation, Coca-Cola, Coors Brewers, UK Department of Health, Diageo, Disney, Dr Martens, FCUK, Foot Locker, Guinness, HM Revenue & Customs, IBM, Investec Asset Management, Levi’s, Liberty Specialty Markets, Lloyds Banking Group, McDonald’s, UK Ministry of Defence, National Lottery Promotions Unit, Nestlé/Cereal Partners, Nike, O2, Philip Morris International, Sadler’s Wells Theatre, Sony Computer Entertainment Europe / PlayStation, Vodafone, Volkswagen, William Grant & Sons… and more

In a previous life, Phil studied performing arts at the Royal Welsh College of Music & Drama where he snagged an opera scholarship and advanced certification in stage combat from the British Society of Fight Directors.

Jessica Gregson

Jess met Phil about 15 years before she joined him to work on the N2D Method. They both worked in a well respected London communications agency that was starting to adopt digital practices. Over the following decade, Jess’s career naturally gravitated towards technology.

Some years later, as MD of a tech business, working on increasingly complex projects for clients, Jess was looking for a way of ensuring the consulting part of their work was reliable, repeatable and efficient. She remembered a discussion, in the pub, with Phil about his methodology and asked if he would work with them to try it out. After numerous successful projects and a relatively impromptu conversion on a rainy Tuesday afternoon in Manchester, the pair decided to use their complementary skills to make the N2D Method into the product it is now.

Over the last 20 years, Jess has worked with large organisations including Sony, WWF-UK, Levi’s, the BBC, Chubb, Microsoft, Mondelez, Diageo, Discovery, Tesco and Unilever in addition to public sector organisations. She is a Non-Executive Director & Board Advisor to a handful of international businesses.

When Jess is not helping practitioners across the world master their use of the N2D Method she can be found skippering her boat on the inland waterways around London or running around the beach at home in Suffolk after their two rescue dogs Nellie & Iskar.